Increase referrals with a PRC

The economy is slowly beginning to rebound. Is your practice positioned to take full advantage of the recovery? Now is the time to ramp up your referral marketing and start growing your ortho practice again. Even during challenging economic times, Levin Group’s orthodontic clients consistently achieve extraordinary results with The Science of Referral Marketing, a systematic approach for continually increasing referrals from patients and dentists. You can, too.

Jun 8, 2010 | PRACTICE MANAGEMENT

Did you survive the 2009 Google Maps restructuring?

In September 2009, the Google Local Business Center (Maps) began a major overhaul that kicked more than 50 percent of all local businesses off the maps, including orthodontists, eliminating a large source of free advertising in local areas. Today, six months later, a strategic reduction in local listings is still taking place. The dust hasn’t yet settled on local business listings on the maps.

Jun 7, 2010 | PRACTICE MANAGEMENT

Embracing online communities

Can an orthodontist build a practice without word-of-mouth? It’s not likely. At Orthosynetics, a business service firm for orthodontic practices, we find that at least half — and often much more — of our clients’ new patients come from personal and professional referrals. As Americans increasingly gravitate to online communities for their social connections, the word-of-mouth referral stream is moving online, too.

Apr 19, 2010 | PRACTICE MANAGEMENT

It’s do-or-die time for video marketing your ortho practice

I know this subject is scary, and most of you don’t even want to think about producing video as part of your Internet marketing program. “It’s too expensive. It takes too much time. I don’t know where to start!” If you think about it, you are missing out on a huge opportunity, one that will impact the bottom line of your practice today and its future in the years to come.

Apr 16, 2010 | PRACTICE MANAGEMENT

The power of goal setting

Every ortho practice should have clear and challenging performance goals. This is the first step in improving the practice and reaching the office’s true production potential. Without goals, the practice is often adrift and the team lacks a sense of true purpose.

Apr 12, 2010 | PRACTICE MANAGEMENT

Turn $6,000 into $85,000?

“I’m happy to pay $6,000 for an exchange of $85,000 ...” That’s what one of our clients, Dr. Shawn Murray of Johnstown, Colo., had to say when we were following up on ROI (return on investment) on his postcard marketing campaign.

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